ABOUT US
About Red Eagle
More than JUST COOKING oil.
A trusted cooking companion.
Red Eagle is one of Malaysia’s most iconic household names — a brand under YL Brands, part of the Yee Lee Group, a leading FMCG group with a proud Malaysian heritage spanning over five decades.
Born in 1976 as a humble cooking oil brand, Red Eagle has grown alongside Malaysian kitchens, evolving from a simple essential to a complete cooking companion that inspires confidence, creativity, and great taste.
Today, Red Eagle’s portfolio includes not just blended cooking oils, but also pure sesame oil, bihun, and specialty kitchen essentials — all crafted under the same commitment to the Golden Craft Standard.
The Red Eagle Spirit
The eagle has always stood for strength, vision, and mastery.
Soaring higher than any other bird, guided by focus and courage.
But what makes the eagle truly remarkable isn’t its flight.
It’s its renewal.
Midway through its life, an eagle faces a painful truth.
It breaks its own beak against the rocks.
It plucks out each worn feather.
It sheds its blunt claws, waiting for new ones to grow.
Only through this process of pain and patience does it regain its strength.
That is the spirit of Red Eagle.
Since 1976, we have carried that same resilience.
From a humble cooking oil brand, we have grown into a complete cooking companion.
Every Red Eagle product is crafted under the Golden Craft Standard.
Our promise of excellence in selection, refinement, and innovation.
The Memory Lane
The Memory Lane
Yee Lee began its journey trading cooking oil supplied by others.
The business was humble and challenging — oil quality was inconsistent, and success was far from guaranteed.
But even then, one belief stood firm: quality must come first.
The company was restructured under the leadership of Dato’ Lim Kok Cheong, whose determination and entrepreneurial spirit set the foundation for what Yee Lee would become.
A new era of focus, discipline, and ambition began to take shape.
To take control of quality and consistency, Yee Lee launched its own brand — Red Eagle Cooking Oil.
That year marked the beginning of a legacy that would redefine Malaysian kitchens.
Red Eagle became the first in the market to transition from tinned cans to bottled packaging, setting a new standard in convenience and hygiene.
This innovation modernized the industry and strengthened Red Eagle’s reputation as a brand that leads through craft and progress.
By the 2000s, Red Eagle had become Malaysia’s most trusted cooking oil, found in millions of homes and food establishments nationwide.
Generations grew up with its golden consistency and unmistakable flavour, the hallmark of a true Malaysian icon.
Red Eagle evolved from a trusted cooking oil into a complete cooking companion.
The brand introduced Sesame Oil, Bihun, and specialty blended oils, each crafted with the same precision, purity, and pride that define every Red Eagle product.
Red Eagle enters a new chapter with the introduction of the Golden Craft: a promise that defines how every product is selected, refined, and crafted.
It marks a renewed commitment to precision, purity, and pride — setting a new benchmark for excellence in every Malaysian kitchen.
